Keep in mind that by using software like HubSpot, all the information regarding your competitors is easily attainable. In fact, you can view each of your competitor's website grade in order to see how yours stacks up. Competitive research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. You can also find articles written about companies in local newspapers or on a Nexis file.
Now this might be silly for me to ask, but have you identified your companies top ten competitors? Every company has those dreaded competitors they cannot stand, no matter what you do they are always using your ideas and taking your potential customers.
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Whether you are a local, national, or international company there is probably someone in your company, specifically the sales and marketing teams, that can quickly rattle off your top competitors as well as what differentiates them from you. As a national company, you are competing with possibly hundreds, even thousands of companies going after the same group of qualified leads.
So, maybe you have no idea who most of your competitors are. You might have that one company you're competing with, but outside of them you're lost and confused.
If you need a little help identifying your competitors, Google is a great resource. By simply "Googling" the type of service or product you are offering, it is pretty likely a few of your top competitors will show up. SEMrush is a great software to get a look into what other companies are ranking for your keyword and how you stack up against them.
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Use this link to get a special day free trial and see how your stack up to your competitors. Once you've identified your competitors, you can kick start your competitive analysis and dig a little deeper to gain a better understanding of what type of content they're publishing.
Analyzing their content can help you determine what opportunities you have to help outperform your competitors. What types of content creation do your competitors focus on, a blog? Case studies? Premium content? Be sure that you look for how frequently they are blogging, adding, and updating new content, as well as what topics are they frequently discussing. Are they doing anything that you aren't? If your competitors are consistently publishing case studies, this could be a part of the reason why your quality leads are going to your competitors. A prospective client wants to know what it's like to work with your company.
Not only are case studies important, but take a closer look at their blog.
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If your competitors tend to blog three times a week compared to your one article every two weeks, it will be beneficial for your company to start generating more traffic to your site by blogging more frequently about relevant topics. Don't just blog because you want to add more content, it won't generate more traffic if the content you're adding isn't remarkable.
So far your competitors have the same type of content, update it just as frequently, and have awesome quality. If your company has a blog, you know how important your SEO structure is. While conducting a competitive analysis on the type of content your competitors are generating, it is also beneficial to check out the SEO structure of that content.
Not only should you check the SEO structure of the content but also what types of keywords your competitors are utilizing. When trying to rank for specific keywords , rather than looking for keywords that have high search volumes, look for keywords that have lower search volumes, these types of keywords tend to be long-tail keywords making the keyword more specific. Also by looking at your competitors keywords, you can generate a list of additional keywords that you can start to target. Read about our market research solutions.
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